I write to figure things out.
Writing is where I slow down. Building forces you to move quickly. Writing forces you to ask: Why?
Two books. One obsession.
My writing around psychology started as an attempt to understand the hidden layer behind human interaction — intentions, behaviour, perception and the patterns people reveal without explicitly saying what they mean.
Building this website. Trying to turn years of projects, experiments, conversations and photographs into something that actually tells the story.
Building Productica's next chapter. Moving from product-market-fit intelligence toward a broader system of specialised AI agents.
Thinking about AI differently. The interesting question isn't whether AI can answer a question anymore. It's what happens when it can own part of the process.
More time in communities. More talks. More workshops. More conversations with people building things. And a growing realisation that explaining an idea often teaches you more than building it alone.
Building because I wanted to know if I could. That was probably the original reason behind most of this.
Two books. One continuing question:
How much of human behavior can we actually understand?